Adam begat Noah. Noah begat, Ham and his brothers. Ham begat Cush and his brothers. Cush begat Bantu and their brothers. Bantu begat Southern Africa, Zimbabwe, and his brothers. Knowledge of where we have come from and our ancestors’ behaviour helps us understand our present and future behaviour. To understand any market, economy, or nation, one ought to know their generations. African nations are very interesting in that they have unique generations, having pre and post liberation generations.
Zimbabwe currently has four distinct generations, with the oldest being those born in the 1920s and 30s– called the Generation Governors. The second are those born in the 1940s to 60s – the called the Generation Rebolution. The third are those born in the 1970s to 80s – called the Generation Mendependent. And lastly the fourth are those born in the 1990s – Generation MoverLOAD.
In the US, marketers take time to study their generations, and deploy marketing strategies according to these generations. The most popular generations are the “Baby Boomers” – those born after the Great Depression, and the current Generation of children – named Tweens by Martin Lindstrom in his book Brand Child.
Zimbabwean Marketers have to understand where their market came from, and why they behave as they do.
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