Consumer Motivation: Blue Ocean Marketing Strategy

Blue Ocean Strategies are rare in Zimbabwe, as most large corporates are constantly imitating what the other is doing. Small enterprises, on the other hand, have suppressed blue ocean strategies, as they do not have the capital and platforms to implement them. This however, does not change the fact that there is need for creative marketing and consumer relationship management.

An example of the lack of creativity, rather replication gnome is the Cottco School Rugby festival hosted by Prince Edward School and sponsored by Cottco, the cotton company. Another commercial bank has launched a simliar campaign, with another school, making these competitive events. As an outreach, this is quite noble, but as a creative blue ocean strategy, this is actually a red ocean strategy.

There is a blue ocean that many do not see, rather marketers strive for, yet ignore. Due to the lack of care for the consumer in Zimbabwe, there has arisen a need from amongst the hearts of consumer markets of motivation as a marketing strategy for product and service consumption. Consumer Motivation is a blue ocean strategy that can be easily implemented by Zimbabwean businesses as we enter a recovery age in our nation.

Consumer Motivation is that which goes beyond motivating members of staff to go after new business aggressively, but entails the luring, retention, and communion with consumers of a brand, enabling the Marketer or Brand to become intimate to its current and prospective community.

The benefits of this blue ocean strategy are tremendous as this is a sales platform, and a social network, helping consumers become what they desire, within the context of the brand and its products and services.