The Age of Recovery, in Zimbabwe

There is a time coming in Zimbabwe called the Age of Recovery. In this time all businesses will be recovering from destruction and deterioration of commercial activity. Consumers will have to be emotionally convinced to consumer certain brands in this age of recovery, as they would have suffered much abuse in this destructive age of depression.

During the Great Depression of America, there are certain brands that maximised profits from the little products and low quality they produced, at the expense of future business. On the other hand there are those few companies like Ford, and Kelloggs, which put the customer and quality first during these times, who are enjoying market dominance even until now.

Zimbabwean Scenario
Zimbabwean companies forget that there will be a time of recovery, and during those times of recovery consumers will be loyal to brands that were "kind", and "loving" to them. Consumers are just as emotional as brands are during times of economic recessions, or depression as some would like to term of situation.

"Studies have demonstrated that during times of recession,companies that maintain advertising during these periods experiencehigher sales and profits during the downturns and afterward thancompanies who cut their advertising budgets." quoted one consultant on Google Answers. The time of recovery is inevitable, and only those involved in the lives of consumers will lead the race of profit during recovery.

Consumer Abuse
Some Zimbabwean businesses are forgeting that the customer will never change their position - being customer. A customer will always be a customer, as long as this world exists. I have seen in many outlets and businesses where customers are being illtreated as though tomorrow will never come. Food outlets, ISPs, Supermarkets, and the like are treating customers as though they were forced to start up the business by them. In the Age of Recovery, these companies will face much competition, especially from better entrance with "loving" attitudes toward customers.