The Power of Glory
Every Marketer drams and works at achieving a glamorous launch of marketing campaigns – product or company, advertising, promotions, and so forth. Glory, glamour, fame, is usually associated with fortune, in the minds of marketers. Not only so, but consumers love power, and glory too. The mind of the young person is filled with a crave for glory and the power thereof.
Adverts, banners, billboards and other marketing material, are made to achieve nothing less than the spectacular. The assumption is “achieving great results”. Has anyone stopped to ask about the recipients of the marketing material? The success of Marketing is attributed to the use of material that is associated or depicts glory and power – the two foremost desires of the young person of today, especially African.
Glory, glamour, and fame are what occupy the kind of Generation Xtreme ™. That is why marketing initiatives with such attributes achieve more results than others. Let’s agree here, all marketing is done for the sole purpose of “ATTRACTING”. And the fastest way to attract is to use glory, glamour, and fame in marketing.
Do you remember the recent brand introduction of “Eagle”, by Natbrew? Which age grouping do you think responded to the advertisements? Have you also considered why Econet’s marketing is always targeted at young adults? “Libertie”, “Buddie”, and “Eagle”, are all associated with the mind of the young person – glory, glamour, fame, POWER.
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