Nestle WhataVITA?

I did not know what Ceravita meant until Noel, my nephew told me. Ceravita means Cereal Life (VITA). When Noel was explaining this to me I started thinking about the Nestle Brand in Zimbabwe, how this brand has spread in every home in urban Harare. I begun thinking of the times when I would go camping with children, not even once did I see a child without the product. Some even went to the extent of having other brands, AND Ceravita. This product is extremely successful amongst the children, and teenagers.

I wonder though, if Nestle know who consumes their product, where they buy from, who buys their product, why they buy it, how often they buy it, and what they think about? Zimbabwe is at a time where the child has the most buying power in society as parents, rich or poor, want to "give their children the best", making extraordinary sacrifices. Breakfast products are enjoying the highest of sales volumes, as money is available in tonnes by families from assorted backgrounds.

Another question would be, how far is this brand's influence? I know of families that send Ceravita to their relatives in UK, AU, and USA. The Zimbabwean community is not limited to our borders, but has stretched over the seas, and nations. The brand's influence is no longer only, but making headway into places never thought of before.

How many other brands are experiencing this? How can Zimbabwean brands capitalize on this market force?