Marketing success or failure in the 21st century can be attributed to the level of understanding Marketers have on the current generation, which has a strong hold over buying decision making within families, enterprises, institutions, communities, and various relationships.
The child, teen, and young adult of nowadays holds an enormous chunk of buying decision making in relationships around him or her. This generation is nothing like the previous ones. This generation has only one extra attribute from the others, i.e. EXTREME, in every aspect of their lives. Thoughts, Conduct, Knowledge, and Resources are all Xtreme ™. There are few Marketers who are benefiting from this generation, whilst others are holding onto the fading 20th century generations. It should not be like this.
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